# The SEO Brief

> The SEO Brief is a free daily journal of practical SEO advice: Google rankings, local SEO, AI search, content and technical fixes, explained without jargon.

Published by The Brand Monarchy, the company behind AI SEO Crew (https://aiseocrew.com).


## Fundamentals

- [Why isn't my site ranking? Five checks, in the right order](https://theseobrief.com/fundamentals/why-isnt-my-site-ranking): Most ranking problems come down to one of five things. Check them in this order and you'll usually find yours in under an hour.

## Local SEO

- [The Google Business Profile checklist for service businesses](https://theseobrief.com/local-seo/google-business-profile-checklist): For local searches, the map pack shows up before your website does. Here's every field worth filling in, and the ones people skip.

## AI Search

- [How to get your business mentioned by ChatGPT, Claude and Perplexity](https://theseobrief.com/ai-search/how-to-get-cited-by-ai-search): AI assistants are becoming a second search engine. Here's what we know about how they choose which businesses to mention, and what you can do about it.
- [What llms.txt is, and whether your site needs one](https://theseobrief.com/ai-search/what-is-llms-txt): A short text file that describes your site for AI tools. It takes ten minutes to set up. Here's what it does and what it doesn't.

## Content

- [How to write a blog post that actually ranks](https://theseobrief.com/content/how-to-write-a-blog-post-that-ranks): Start from the search, not from what you want to say. A practical method for small teams who can publish one good article a week.

## Technical

- [Internal links: the free ranking fix most sites ignore](https://theseobrief.com/technical/internal-linking-guide): Links between your own pages tell Google what matters on your site. Ten minutes per page, no developer needed.