Google Business Profile Not Updating Hours? 6 Fixes

When your Google Business Profile is not updating hours, the cause is usually one of three things. Google is still reviewing the edit, you changed the wrong type of hours, or another source keeps overwriting your change. Check the edit status first. Then go through the six fixes below in order. If you take them one at a time, you can usually narrow down the cause quickly.

These checks also help when your profile shows no hours at all, or when your phone number has disappeared. We cover both further down.

If your listing has other problems, such as a profile that does not appear at all, start with our guide to fixing a Google Business Profile that is not showing up. For new guides like this one by email, the day they come out, get The SEO Brief free.

First, what are you seeing?

Start from what a customer sees on Google, not from the settings screen. Each symptom points to a different cause. Use this table to go straight to the right fix.

What you see on Google	Most likely cause	Go to
Old hours, a few hours or days after your edit	Edit still under review	Fix 1
Your edit shows "Not approved"	Google could not confirm the change	Fix 1, then Fix 4
Holiday hours not showing	Wrong type of hours, or main hours not set	Fix 2
Your hours change back on their own	Someone or something else is editing	Fix 3
Hours on Google don't match your website	Conflicting data across the web	Fix 4
Different hours in different searches	Duplicate profile	Fix 5
"Open 24 hours" shows as 11:59 PM to 12:00 AM	Hours entered or published the wrong way	24-hour section
No hours at all, or no phone number	Empty field, hidden field or pending edit	Sections below the fixes

Why is my Google Business Profile not updating hours? 6 fixes in order

Do these in order. Each fix rules out one cause before you move to the next. Try not to edit your hours again while you check. We think a fresh edit can send your change back into review, but Google doesn't say so directly. That is our theory, not a documented rule.

1. Read the edit status before you touch anything

Google does not publish edits instantly. Google's help page on profile edits says each edit ends up with one of three statuses:

Accepted: your updated info shows on your profile.
Pending: your edit is still under review.
Not approved: Google could not confirm the change was accurate.

On timing, the same page says: "Edits usually take up to 10 minutes to review, but sometimes it can take up to 30 days."

Where to see the status:

Use Google's Check your edit status tool. Sign in with the Google account that manages your profile and follow the steps.
Google's page on updates to your profile says Google will notify you about certain suggested edits. Changes Google made itself show in blue text in your profile editor.

What to do with the status:

If it's Pending, don't edit again. Wait, and check once a day.
If it's Accepted but customers still see old hours, check from a phone that isn't logged into your Google account. Then go to Fix 3 and Fix 4.
If it's Not approved, Google doubted the change. Go to Fix 4, line up your website and listings, then submit again. You can also appeal a rejected edit. Google's page on appeals says that in the UK and EEA you use the appeals tool. Everywhere else, you contact Google to appeal.

2. Make sure you changed the right kind of hours

Google Business Profile has three kinds of hours, and owners often edit one when they meant another. Google's guide to editing your profile lists all three:

Type	What it's for	Example
Regular (main) hours	Your normal weekly schedule	Mon to Fri, 8 AM to 6 PM
Special hours	Holidays and temporary changes	Closed on December 25
More hours	Different hours for one service	Delivery or takeout hours

To change main hours, Google's page on business hours gives this path: open your profile, select Edit profile, then Hours, set the times for each day and click Save.

Two rules from Google's page on special hours catch many owners out:

Special hours only show on your profile when your business hours are set to "Open with main hours." If you picked "Open with no main hours", your holiday hours won't appear.
If you'll be closed for 7 days or more in a row, Google says to mark the business as Temporarily closed instead of using special hours.

The same page says it's a good idea to "confirm your hours for official holidays, even if they're the same as your regular hours." That shows customers your holiday hours are accurate.

3. Find out who else is changing your profile

If your hours change back after you fix them, someone or something else is editing your profile. Sterling Sky, a local SEO agency, lists four sources of edits:

Your website and social profiles. Google reads the hours written there.
Third-party apps with API access. Tools such as Yext, SEMrush or MapLabs can push data to your profile. An old tool you forgot about can keep sending old hours. Sterling Sky notes that you won't get an email alert when a change comes from another manager or from these apps.
Other managers. A former employee, an old agency or a family member with access.
The public. Anyone can suggest an edit on Google Maps.

That last one has a deadline. Google's page on updates to your profile says you have 4 days to accept or reject a suggested edit. If you don't respond in time, Google may publish the update when other public information, such as your website, supports it.

How to check each source:

Managers: open your profile settings and look at the list of people with access. Remove anyone who no longer works with you.
Apps: in your Google Account security settings, look at the third-party apps with access to your account. Remove any listing tool you no longer pay for or use.
Public edits: look for blue text in your profile editor. Sterling Sky also suggests looking for an "A user suggested" note on your listing in the Local Finder (the full list you get when you click "more places" under the map).
Your website: go to Fix 4.

This is where it stops being a quick fix. If your hours keep changing back, the cause is often spread across your website, old apps and other listings rather than one setting. Our guide to fixing a Google Business Profile that is not showing up walks through the full profile health check in order.

4. Make your website and listings say the same thing

When your profile, your website and other directories disagree, Google has to guess which one is right. That can lead to "Not approved" edits, or to hours that flip back.

The problem is common. DreamHost compared Google listings and websites for 230 local businesses. 27% had missing or mismatched hours between Google and their website, and 18% had a missing or mismatched phone number. Only 47% had fully consistent information across all the fields checked, so more than half had at least one gap.

Places to check, in this order:

Website footer. Owners often update the contact page and forget the footer, or the other way round.
Contact page and any location pages.
Structured data. This is hidden code that tells search engines your hours. Many website builders and SEO plugins fill it in from a settings page. Look for a "business info" or "local business" setting and update it there.
Other listings: Facebook, Yelp, Apple Business Connect, Bing Places and any industry directory you're on.
Booking or ordering tools that show opening times.

Write your hours the same way everywhere. "Mon to Fri 8 AM to 6 PM" on your site and "Weekdays 8 to 6" on Facebook mean the same thing to a person. Google doesn't say whether that difference matters, so this is our theory, but making them identical costs nothing.

The checklist in our Google Business Profile tips for service businesses has a full section on making your profile match your website.

5. Check for a duplicate profile

Google's guidelines are clear: "There should only be one profile per business, as this can cause problems with how your information displays on Google Maps and Search."

Signs you have a duplicate:

Customers see hours you never entered.
Your business shows up twice on Maps, maybe at an old address.
You update hours in your account, but a different version of your listing appears in some searches.

Search Google Maps for your business name and town, then for your phone number. If a second listing appears, read our guide on duplicate Google Business Profiles before you remove anything. Reviews are attached to a specific listing, so first make sure you know which one holds yours.

Also check that your business type is allowed to show hours. The same guidelines list businesses that shouldn't provide hours, including hotels and motels, schools, movie theaters, transportation services and event venues.

6. Contact Google support with proof

Contact Google Business Profile support when:

An edit has been Pending for longer than the 30 days Google mentions.
Your edit was Not approved, even after you lined up your website and listings.
Your hours keep changing back after you checked managers, apps and duplicates.

Use Google's Business Profile contact page. You'll need to sign in with the account that manages your profile.

Support can only act on what you show them. Put this proof pack together before you contact them:

Screenshots of the edit status with the date, and of the wrong hours showing on Search and Maps.
The date of each edit you made.
A link to the page on your website showing the correct hours.
A photo of your storefront sign or door showing your hours, if you have one.
The list of people and apps you removed in Fix 3.

If you appeal a rejected edit, Google's appeal page says the business name and address on your documents must match the details on your profile. The same page says appeals can only be submitted once, and asks you not to send several appeals for the same issue. So send the full proof pack the first time.

Google Business Profile not showing hours at all

If your profile shows no hours at all, rather than old ones, check these in order:

The field is set to hide hours. Google's business hours page says "Open with no main hours" keeps your hours off your profile. Switch it to "Open with main hours" and add your times.
The edit is pending. Same as Fix 1.
Your business type shouldn't list hours (hotels, schools, venues). See Fix 5.
You are marked as Temporarily closed, or your opening date is still in the future. Google's edit guide says you can enter an opening date up to one year ahead, but it "won't show up on Google until 90 days before the date."
Duplicate profile. Customers may be seeing the copy without hours.

Google Business Profile not showing phone number

Check these, from the quickest to the slowest:

The number is hidden. Google's edit guide says you can hide it: Business Profile settings, then Advanced settings, then Don't show under the phone number. Make sure that setting is off.
The edit is pending or not approved. Check the status as in Fix 1.
The number breaks the rules. Google's guidelines ask you to "provide a phone number that connects to your individual business location," not a central call center helpline.
Different numbers across the web. DreamHost found a missing or mismatched phone number in 18% of the businesses it checked. Line them up as in Fix 4.

If the number still shows but calls have dropped, that is a different problem. See why your Google Business Profile calls dropped.

The 24-hour problem: "11:59 PM to 12:00 AM"

Google has a built-in option for businesses open around the clock. On its business hours page, you click Opens at, then 24 hours for each day, then save. Some owners still see their hours shown as open for one minute, from 11:59 PM to 12:00 AM.

On Local Search Forum, someone managing towing business profiles reported exactly this. Their dashboard showed "Open 24 Hours" for every day. They had sent feedback to Google and contacted support. The forum admin suggested checking how the hours are written on the website, especially the footer and contact page, and in its structured data. That is a lead from the forum, not a confirmed cause, but checking it is free:

In your profile, use Opens at, then 24 hours for each day. Don't type 12:00 AM to 11:59 PM.
On your website, write "Open 24 hours, 7 days a week" in plain words, in the footer and on the contact page.
If your site has structured data for your hours, check that it says 24 hours and not one minute.
If it's still wrong after an Accepted edit, send support your proof pack.

FAQ

How long does it take for Google to update business hours? Google says edits usually take up to 10 minutes to review, but sometimes up to 30 days. If your edit has been pending for longer than that, contact support.

Why does Google keep changing my business hours back? Usually because another source has older hours: your website, a third-party listing app, another manager or a suggestion from the public. Google gives you 4 days to accept or reject a suggested edit before it may publish it.

Why are my holiday hours not showing on Google? Special hours only show when your profile is set to "Open with main hours." Also check that you used special hours, not regular hours or more hours.

Why are my Google Business Profile hours wrong on Google Maps but right in my account? Your edit may still be pending, or a duplicate profile may be showing instead of yours. Check the edit status, then search Maps for your name and phone number.

What to do today

Open Google's Check your edit status tool and write down the status of your last hours edit: Accepted, Pending or Not approved.
Remove any manager or connected app you no longer use, and answer any suggested edit waiting in your profile.
Make the hours and phone number identical in your website footer, contact page and structured data, and on Facebook, Yelp, Apple Business Connect and Bing Places.
Search Google Maps for your business name and phone number to spot a duplicate.
If an edit is still stuck after 30 days, send Google support your proof pack. And get The SEO Brief free to receive the next local SEO guide the day it comes out.